This campaign is made on behalf of the Ministry of Justice and Safety, to inform people about new legislation regarding visiting sex workers. From now on, people will be criminalised if they purchase sexual services from sex workers of who they know, or suspect are subject to coercion, exploitation, or human trafficking. The Ministry of Justice and Security, in collaboration with Open Now Amsterdam, is launching the campaign ‘Not everything is as it seems.’. This campaign is aimed at informing about the new legislation and making visitors of sex workers more alert to injustices.